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Semester after semester, students fret about their college textbook expenses, which average about $300 or more for full-time students. Many students are concerned about the big prices they pay and the little returns they get during buy-back time. David Rosales, a sophomore majoring in Education, knows all too well about the raw deal he gets on his books. My math book for college algebra cost me $100 and I only got $50 back, and my friend only got like $20 or $30, said Rosales. Rosales isnt the only one to feel the sting of high book prices. In fact, every student goes through it, up until his or her last semester of college. Many Palo Alto students buy
their books on campus at our college bookstore, which is owned by Texas
Book Company. This company has a contract with the Alamo Community
College District, and the contract plainly states issues like the buy-back
policy and how they obtain textbooks. |
When the store reaches its quota in books, the buy-back price will drop to a listed price set by the national wholesale market. Used book companies will then buy those unused books at that discounted price. The used book company, in this case, is like a mortuary for books. The listed price is also used throughout the semester until our professors submit their book list or adoption list. When this happens, some students will get much less than half of what they paid for their books and others will get nothing. Professors know if they are going to continue using a book or not, so why dont they let us know? It would help save us money, said Lora Mendiola, a freshman majoring in Business Management Both students and the bookstore have to wait for the professors before book prices and buy-back prices can be set. According to the contract, the professors are to have submitted their list for spring of 2004, by Nov. 1, 2003. According to Rippe the bookstore might not get some professors list, until weeks after the semester is over. This delay can cause major problems for students at buy-back time, because now the bookstore has to go by the national wholesale market price. New books can more expensive than the used books because the bookstore itself has a lot more money going into obtaining the book. When a professor decides they want a new textbook for their course, the bookstore has to then order the new book. The price of the new order is called a publishers expense. A new book doesnt just cost more to the student; it also costs more for the bookstore, said Ron Rippe, Palo Alto College Bookstore Manager. Out of every new textbook dollar, 77.6 cents is taken out to meet publishers expenses. The bookstore, then, receives 22.4 cents of the dollar as their profit. |
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| New books are needed, not just because they look better, but because the information provided is current. A good example is Government and Economics, which are ever-changing, according to Ginny Stowitts, chair/associate professor of Government. If we didnt update our text, then we would be teaching students inadequately, said Stowitts. After a student sells back his or her books and goes home with half of what they originally spent, the bookstore will then sell that used book at an estimated 75 percent of the original price. Take the new $100 Math book. Sell it back at buy-back time for $50. The new price for that used Math book is now $75. The bookstore will make $25 from the sale of the book. Their profit goes to pay rent, salaries and equipment. This pricing is used until the book is damaged or replaced by a new edition. |
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Students do have other buying options. They can buy online, comparison shop around the city, buy from the student bulletins or organize a book exchange. The greatest challenge is for the college to maintain an active Student Government to manage book exchanges twice a year, said Lou Dufault-Navarro, Campus Operations Manager and chair of the Auxiliary Enterprise Committee. A student book exchange is literally trading one book for another. There isnt any money involved, but it has to be managed by the Student Government. The students dont understand just how much power they have, said Dufault-Navarro. |
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