Texas Small Town History Project
Palo Alto College
Karen Lugo
History 1302
Robert Hines
November 14,2006

Weslaco, Texas

 

 

Enlisting:  Thirteen young men of Weslaco High School enlisted together into the United States Marine Corps in 1943.
1. Sam Magee 2. Leo LaDuke 3. Ben Guess 4. Carl Cole 5. Leo Ryan 6. Pete Hall 7. Billy Burger 8. Bobby Walker 9. Carl Sims 10. Harlon Block 11. Glen Cleckler 12. Robert Sooter 13. Billy Jack Robertson.
Harlon Block was one of the men who raised the flag in Iwo Jima. A park is located in Weslaco city in memory of Harlon Block.

 

Introduction: The city of Weslaco, TX is quickly growing. Visiting this city as a child was always exciting because I was able to view where my father grew up. I had never gone into depth about the town's history. This website will show you that this city is one with ups and downs as any other. Beginning on how this town orignated and received its name, to the water tower, and hotels that still remain. It will include some of the people that the city admires like Harlon Block who has a park dedicated to him. Also the businesses like Texsun that came for a period and opened up the city to newer and more exciting opportunities. Above all this city has undergone changes that have shaped it into what it is today. I have learned so much about the the city and everytime I visit my grandparents I will look at this city with a different perspective.

Origins: In 1904 the St. Louis, Brownsville and Mexican Railroad had reached the Valley. Many developers were arriving and trying to establish permanent towns. As settlers arrived and began to build homes, the land needed to be cleared of brush and cactus. Clearing crews from Mexico were coming to help in all the new construction. Valley residents lived in tents while their homes were being built. Llano Grande was an unsucessful developing area.

Founders:The name of the city originated from the W. E. Stewart Land Company. It was purchased by a land developer named W.E. Stewart. The landowner had obtained much land around Donna and Mercedes which would later become the city of Weslaco. During this time he also built a clubhouse for excursion parties and took panoramic photographs in Llano Grande Lake. In September 1919, four men approached Stewart and offered to purchase a section of his land for a town site of what is now Weslaco (Gerhardt, Tamez, 15). The Couch brothers purchased 320 acres of land for $250,000 because of a vision they had. Two of the brothers would remove themselves from the agreement and the other two would maintain it. Ed Couch and R.L. Reeves would take the responsibility and continue building the town. This is where you discuss the town's founders.

Economy: In the nineteen hundreds Weslaco, was dominated by and depended on agriculture like fruits and vegetables. This was the city's main source of income. "Growers shipped fruit by rail to markets in Northern and Midwestern cities (Gerhardt, Tamez, 93)". The price for shipping remained high so farmers in the valley found ways to lower prices or sell their crops. In 1932 a contract was made with the National Fruit and Vegetable Exchange to sell Rio Grande Valley citrus fruit (Gerhardt, Tamez 93). After discussion and compromise the Rio Grande Valley Citrus Exchange organized and joined seventeen citrus associations in Weslaco. The committee within the exchange decided to purchase a brand name for it's product. The name was Texsun and for the next following years it would be the city's main attraction. The Texsun Juice Canning Company quickly grew and became the world's largest juice company. The reason Texsun was a growing attraction is because it brought in businessmen, laborers, and their families. People who lived around or near the Texsun Company will tell you that you could always hear a distinct noise of the steam boilers working day and night especially during harvest season, and smell the oranges and grapefruits being processed. Up until the late seventies and early eighties the Texsun Juice Canning Company was what brought many people to Weslaco City. Around the eighties, farmers were looking for crops that required more machines and less laborers. If they had less laborers that meant more profit. The farmers made a shift from fruits and vegetables that were being produced to grain, cotton, and sugarcane. Because of the decline of oranges and grapefruits, the Texsun Company closed.

Stories: Before and during the time of Texsun the city was segregated. Norma Saldivar, a Weslaco native, was remembering how life was like during these times. She remembered that the anglos had a H-E-B grocery store on their side of town while the Mexicans had Robles Super Market. In a book that I came across, it speaks on how life was separated by the tracks; the anglos lived on the south side and the Mexicans on the north side. In a discussion with my father about the times and how things have improved he began to tell me a true story about Noe Vasquez his cousin. During the segregation era within the community parts of the town were separated. The anglos attended one school while the Mexicans attended another. Noe Vasquez had recently moved to Weslaco, Texas and had fallen in love with an anglo woman named Sarah. It was something that was not spoken of, yet everyone knew. Since the two were not allowed to be together they would meet and send letters to one another in secret. My father remembers that Sarah would show up to their house in a convertible and hang out there with Noe. As it turned out she would become pregnant, but since the relationship was not permitted her parents sent her away. Noe had no clue about where she had gone, all he knew was that she had left. Her parents had sent her away to San Antonio to give birth to a child and give the baby up for adoption. Recently the child, Laura, now 39 years old, went looking for her father and mother and learned about her parents story. Laura soon found her parents and came to her father's rescue. Noe Vasquez was in need of a kidney transplant, and as fate would have his daughter was his only match. Noe and Sarah's story was featured in Ladies Home Journal, August 2004 and made national news. Segregation in Weslaco did not change until after WWII when the Mexican soldiers came back from war and began purchasing houses on the south side. Today if you were to visit the city of Weslaco you would be able to see where and how the town differs from each side of the tracks.

Landmarks: The city of Weslaco has a very unique and welcoming landmarks. Some of them are the Water tower, Harlon Block City Park, and the Villa de Cortez Hotel. The water tower is located on South Kansas avenue, and has been there since the city first began and continues to be used today. It is one of the few cement water towers still existing in Texas and in daily use. There is also Harlon Block City Park, which was placed in memory of Harlon Block, one of the men who raised up the flag in Iwo Jima. At first, the U.S. government had wrongly identified the young man as Henry Hanson. After the picture was made public, Harlon's mother was sure that it was her son on the picture. No one believed her until it was announced that in fact the young man was Harlon Block. The remains of CPL Block were taken to the park in 1949 and laid to rest there. In 1995 his remains were moved to rest near a monument of Iwo Jima in Harlingen, Texas. Today the park still stands in his memory. The Villa de Cortez Hotel, built in 1928, is located in the center of Weslaco. At the time it was one of the Rio Grande Valley's finest hotels. The hotel held many special occasions such as balls and weddings. In 1998 the hotel underwent some renovations and was restored both inside and out. It is still one of the city's finest and today social gatherings still are held there.

Villa de cortez Water tower

Events: Since the city is located in the center of the valley many events are held there. The city hosts many parades celebrating the city's birthday, and welcoming troops home. One event that the city participated in is "The Fruit, Vegtable, and Flower Show". To participate in this show you needed to have time,and creativity. They created dresses for models to wear out of fruits, vegetables and flowers. Once the dress was completely ready they would store them in an icehouse until the time of presentation.

Interviews:


Abel G. Vasquez, Pastor of Templo Bethesda Assembly of God,was born and raised in Weslaco. He lived there until the age of 19 and left Weslaco to move to San Antonio to attend Latin American Bible Institute. There he would graduate valadictorian of his class with a degree in Pastoral Ministries. After receiving his degree, he worked and helped out at different churches until when he was offered work as an assistant pastor at Templo Bethesda. He is now the senior pastor and has been at Bethesda for the past 30 years.

1. State your full name present and maiden name?
Abel Garza Vasquez

2. Your Age?
I am 54 years old

3. How long have you lived in Weslaco?
I lived in Weslaco, Texas for 19 years.

4. When did you move to Weslaco?
I was born and raised in Weslaco. My parents lived 9 miles outside of the city but when I was born they were already living in the city.

5. What is the origin of your parents?
My father comes from Mexico. He was born just across the border in what is known as Nuevo Progresso. My Mother is a US citizen.

6. What was your nationality at birth?
An American

7.Where did you attend school?
I went to elementary school in Weslaco which was a block and a half away from where I lived. I attended Sam Houston for 4th, 5th, and 6th grade. I then attended Mary Hope Junior high and from there I went to Weslaco High School.

8. To what level of education did you receive?
I graduated and continued on to bible school for 3 more years. I graduated valedictorian of my class with a Diploma in Pastoral Ministries. In 1975 and 1976 I attended Southwestern Assemblies of God University where I graduated with a BA in Christian Ministries.

9.What was the economic status of your family during your child years?
Growing up in Weslaco was very challenging. My father was a very hard worker. For a while I remember him working at Texsun Juice and then he went on to a better job for the Asgrow Seed Company. There he was a box car loader. He would deliver seed all around the valley even to San Antonio and Fredricksburg.

10. What was the main industry in Weslaco as you grew up?
There was always something growing whether it was onions, carrots, cabbage and lettuce.

11. Was there any type of social government help?
I wasn't made aware of those things. My dad provided and we made do.

12. Mention one thing that made Weslaco grow?
The Texsun Juice Canning Company, all my growing years you would hear the steam boilers and smell the compressed odor of oranges and grapefruits.

13. What is your most memorable moment living in Weslaco?
I enjoyed going swimming and playing in the streets. I also liked to sell the newspaper but mainly just being all around the neighborhood with my friends.

14.Would you recommend Weslaco as a place to live in and why?
Having lived in Weslaco all my life I have seen the changes and progress. Yet, I also see that it maintains the things that I grew up with. Certainly I would recommend it, you have the best of both worlds because Weslaco sits right in the center of the Valley.

Photos:

A picture of the first store in Weslaco City. This store was called the people's store it had the first electrical connection and telephone.


The Texsun Juice Canning Company.


This picture was taken in 1925 from Texas Bolevard looking down South.

Links: Weslaco, Texas

Weslaco

City Inforamation

Annotated Bibliography: Images of Weslaco By: Karen Gerhardt and Blanca E. Tamez
Images of America Weslaco contain pictures that show the city in its early days. It begins when the city was founded and how it began to progress. Throughout the book it speaks about agriculture and how the city depended on it. The Texsun orange juice company was the world's largest juice company during the 1900s. It was a main attraction to the city of Weslaco for it brought many workers. I purchased this book in the Weslaco Museum I thought that I could receive some great pictures out of it and that it would serve as useful information.

Weslaco Museum
A building that is dedicated to the history of Weslaco. It gives information on old pictures, brochures and newspapers. It shows the city's famous founding celebration where the women wore dresses made out of fruits and vegetables. The museum contains old farm tools that were used in the 1900s and former brochures from the Texsun plant. The museum is undergoing some renovation and will be moving into a bigger museum were more things can be displayed. I would not have heard about this museum had it not been for my aunts. They recommended visiting the museum and seeing some of the old newspapers and pictures. The people were very helpful and allowed me to take pictures of anything I needed.

Abel Garza Vasquez
One of the people I interviewed for information about the city of WeslacoX. He was born and raised in Weslaco. He lived there all his childhood and teen years after finishing high school he went on to college in San Antonio. Throughout the interview he talks about the living conditions in Weslaco during his child years, including how they he could hear and smell the oranges from the Texsun juice company that was in front of them and how Weslaco was a city that depended on fruits and vegetables as their main source of income. He is my father and when I began this project I picked this city because I knew he was from there and I felt that this was an opportunity to learn more about it.

Lonestar By: T. R. Fehrenbach
Lonestar is a book that speaks about Texas history, and the different times that took place. In this book you will find that it talks about all the little cities that lay throughout Texas. On page 687 it talks abut the founders of Weslaco city and how the Texas citrus company began. It opened an opportunity for new things to begin. This book was good in the information it held. What I did not like about this book though was that it wasn't enough information. They began talking about Weslaco but they did not go to into depth about it.

Old Newspaper
An old Weslaco newspaper that was passed on from my grandfather on to my father. This newspaper contains old pictures of Weslaco and some articles of events that are taking place during that time. There is a picture in the newpaper that shows one of the marines who helped in raising the flag. This newspaper was one of the first things that I found and right away I knew it had much information from the old pictures that it show to the articles that are written.

Texsun
The orange juice company that originated in Weslaco city during the 1900 it was the largest juice canning company in the world. A picture of the company itself taken from above it was one of the main reasons that Weslaco began growing. It brought in new people not only to work in the factory but to bring new companies up around the factory. Even though it no longer exists the oranges in Weslaco are still very famous. This particular part of Weslaco was difficult to find I knew it was the largest juice company at the time because of the interviews. Finding information of it was hard though because it no longer exists.

Ramon Fuentes Jr.
This interview took place on October 16, 2006 at around 5:00pm. I wanted to receive information as to how he saw Weslaco growing up there and if he felt that the city had improved throughout the years. What was life like for his family and how they managed? He also talked about Weslaco's economic status then and now and what he thought helped the city grow into what it is today. He is my uncle who was born and raised in Weslaco. He went to the schools there and received his associates in architecture. It was a great interview and I learned about how the times have changed

Economic Development Corporation of Weslaco www. weslacodc.com
A website that is geared to showing the economic status of Weslaco as a city it speaks about the community and how it has grown. It speaks about some of the improvements the city is making, for example there is a college being built there. This college is opening up more opportunities which mean more people and companies. The city is undergoing some great changes. This website was useful in helping me find some articles about Weslaco's economy. I did not know how I was going to find thing on there economy then but this website helped.

A Map of Weslaco
A very small city but it is quickly expanding this brochure that I picked up shows how the city is growing. This map gives a great picture as to showing how Weslaco is the central to valley. It can lead to bigger cities around it such as McAllen or Harlingen and to Mexico. It shows all the old streets and new ones that are there now. The map is a detailed picture of how the city is set up today. It also has some ads of companies and it shows some the cities attractions. The map gives a pretty laid out description of how the city is today. I like the picture of the map for how detailed it is.

Hernan Gonzalez
He worked in the chamber of commerce we had a brief discussion on Weslaco city. Mr. Gonzalez spoke about some of the improvements that Weslaco had undergone and how it was a city that is bringing in more tourists. He gave me some copies of some articles he had written for the economic development website and for the Weslaco newspaper. This discussion was a great help for me in understanding the economics of Weslaco. He is the man that writes some of the articles placed in the economic development website and the valley newspaper.

Evangalina Alvarez
One of the people that I interviewed who recalls much of how Weslaco used to be. She was born and raised in Weslaco city and attended the school there. Even though she did not finish high school or get a GED she did receive a certification that helped her in receiving an administrative position and she has worked there for the past 35 years. She speaks about the way things were for her growing up and her most memorable moments there in Weslaco city. This interview I have to say was the most enjoyable for she was both helpful in giving information but repeating herself after I realized I had not recorded her.

Newspaper Mid Valley Town Crier
This is the present newspaper of the city it contains some events that just took place and some upcoming events in the city. While this city is growing in size it still shares the newspaper with the cities around it, Donna and Mercedes. There's an article in today's newspaper that talks about the "valley cotton grower looking towards 2007". While some things have changed still many have not. This newspaper is a recent newspaper and it was given to me by the chamber of commerce. Some of the articles have become a great help such as the one about cotton.

Villa de Cortez hotel
One of the oldest hotels there in Weslaco city which still remains today. It is known for its beauty in architecture and contains many memories. In a picture that I have it shows people watching the December parade from on top of the hotel. This hotel then held some beautiful dances and balls and still today does. This hotel is both beautiful inside and out. I learned more about this hotel in the museum for there were pictures of the dances and balls that took place. I felt that since it went that far back it had to have more useful information.

Rio Grande Valley of Texas
A magazine that gives an overview of the Rio Grande Valley and the Hidalgo county it goes back into history. It contains an article about the birds and how they are coming to Weslaco since Weslaco has warm winters the birds are bringing tourists who bird watch into the city. It talk also about the city education and how there are new things to look forward to in that department.

Pictures
I have received many old pictures of how Weslaco used to be. I also have some present pictures showing some of how the old things look and others containing some of the present. These pictures give great examples of the changes going on throughout the city. This city contains some of the old and new mixed into one. I was given copies of some of the pictures that were in the museum. I also took some present pictures of the city now so that there can be some comparison as to how they have or have not changed.

Conclusion: Weslaco city began as a small town that only had the vision of one day growing. The people's vision and hard work created this wonderful city that is continueing to grow in every which way. The town will continue to grow and bring in even more opportunities not only for Weslaco but for the Valley. I hope that through this website you have learned some things about Weslaco City that you did not know.

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